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Sony claims that the Sony Alpha 7C is designed for vloggers and video creators who want easy functionality.

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The Sony Alpha 7C is the world’s smallest and lightest full-frame camera - without compromise. Featuring 24. 2MP backside illuminated sensor, 4K movie with full-pixel readout, flip-out LCD and 5-axis in-body image stabilization. The a7C offers hybrid abilities and ideal to suit both photo and video recording needs along with a form factor for everyday, all-day carry and vlogging.

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