Harley-Davidson's reputation as an 'old, white-guy brand' may be its downfall, Business

Amid revenue losses and expected job cuts, the famous motorcycle manufacturer must face facts: its all-American bad boy image is no longer cool

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Can the Pan America Adventure Bike pull Harley-Davidson out of its tailspin? - Adventure Rider

Harley Davidson's 100-year history is a case study in the marketing of the American maverick