M&M's introduce new purple female character citing 'acceptance and inclusivity

M&M's introduce new purple female character citing 'acceptance and inclusivity

M&M's ditches 'spokescandies' – for now – after steps to promote inclusivity deemed too polarizing

The M&M Spokescandies Announce Their Return in Super Bowl Commercial

Read the latest advertising industry news

M&M's introduce new purple female character citing 'acceptance and inclusivity

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Consumer behavior - buying, having, and being, 10th ed by Michael R Solomon, 2013

M&M's - Wikipedia

In January 2023, the candy/lollies company M&Ms