Make Google TV more you with personalized profiles

Google TV announces new features to help you tailor your TV experience: profiles, glanceable cards, and Philo as a new live TV provider.

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Google TV & Chromecast Features You Aren't Using (but Should)

The difference between Google TV and Android TV

Introducing profiles on Google TV? : r/Chromecast

Chromecast with Google TV: Why can't it support multiple users?

Google TV & Chromecast Features You Aren't Using (but Should)

Google TV is adding user profiles, watchlists and an improved 'Ambient Mode

So the new Android TV UI (don't confuse with the Google TV UI) is rolling out profiles support (courtesy of @GenesisDH), I imagine that the old UI won't benefit of this, specially

Make Google TV more you with personalized profiles

Google TV to Add Watchlists and Personalized Profiles

Add Google TV Profiles: Here's how