BMW's new flat logo is everything that's wrong with modern logo design - The Verge

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring. It was first featured on the i4 electric sedan concept.

What does the BMW logo mean?

BMW Flat Logo Revamp – A Smart Move or a Failure?

BMW's new flat logo is everything that's wrong with modern logo design - The Verge

BMW unveils flat logo in first rebrand for two decades

BMW's New Transparent Logo Design Causes Controversy Along With Its Modernity

BMW New Logo: Trading Classic for Trendy - REBRAND Consulting

BMW's first logo change in 23 years is polarizing

BMW's new flat logo is everything that's wrong with modern logo design : r/cars

BMW Flat Logo Revamp - A Smart Move or a Failure?

What does the BMW logo mean?

Seven car brands that have returned to flat logo designs

Ready to Redesign Your Logo? Here's How Big Brands Did It

Watches, Stories, and Gear: The Met Celebrates a Milestone, BMW's New Logo, and a Look Back at NYC's Many, Many Plastic Bags - Worn & Wound