How IKEA evolved its consumer experience by integrating online and offline
€ 80.50 · 4.8 (787) · En stock
Por un escritor de hombre misterioso
IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like, discover new possibilities and plan to make them happen. Because of this essential role, IKEA doesn’t treat ecommerce as a simple alternative sales channel.
Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions - Park Thaichon, Sara Quach, Mojtaba Barari, Mai Nguyen, 2023
The making of 400 innovative thinkers at IKEA North Asia
Ikea India looking at integration of online and offline platforms - Industry News
How IKEA Invented the Perfect Marketing Strategy.
What is Digital Transformation in Retail
Inside IKEA's Digital Transformation
From Shopping to Branding: How IKEA is Redefining the Customer Experience
IKEA Consumer Experience. MARKETING STRATEGY — Ideation, by Anne Villeneuve
IKEA's seamless omnichannel experiences - Think with Google
Omnichannel Ecosystem: The Road to a Profitable Business - NetMaxims Blog - Web and Mobile Development Services and Solutions
The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore
Frontiers The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?
Ikea Debuts AI-Powered Home Furnishing Design Tool
The 2024 Home Furnishings Industry Trend Guide
Success Story of IKEA : From Offline to Online Business, WACA