Stanley cups: the psychology behind the internet's latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

How did Stanley cups go viral? The obsession that can't be quenched

The Stanley Obsession Is Hurting The Environment

Viral video reveals that the Stanley cup trend has taken a dark turn - TheStreet

The Colorful Craze of Stanley Cups: Exploring the TikTok Phenomenon

gotta collect them all, right? 🤷🏼‍♀️😂👏🏻 #stanleycup #stanley #obs

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity – RetailWit

How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women

TikTokMadeMeBuyIt: Biz expert says Stanley unleashed 'perfect storm' of viral marketing for Quencher mugs

Why do kids want what other kids have? It's social comparison and now

The Big Problem With the Giant Stanley Cup