Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
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The face of Under Armour's basketball shoe: Steph Curry

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Under Armour Launches Curry Brand With NBA Star Stephen Curry Best basketball shoes, Under armour shoes, Top basketball shoes

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theScore - Stephen Curry's officially getting his own brand.