The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

Golden State's Stephen Curry is an NBA champion, league MVP, and cultural phenomenon, yet Nike let him get away. And this is why you care.

The Absolutely Insane And Simple Ways Nike Lost Steph Curry

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

Under Armour used an undrafted, 23-year-old rookie to help steal Stephen Curry from Nike in 2012 — and it worked perfectly

You won't believe how Nike lost Steph to Under Armour - ABC News

Nike Lost Stephen Curry in Part Due to Mispronunciation of Name, Slideshow Error, News, Scores, Highlights, Stats, and Rumors

Nike's $14 Billion Mistake: How They Lost Steph Curry To Under Armour

How Nike Lost Steph Curry To Under Armour

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

Nike showed Stephen Curry a Kevin Durant PPT, and lost on 14 Billion Dollars: Why Warriors' superstar decided to sign with Under Armour over the market leader - The SportsRush

Now Having Potential $1 Billion Deal With Under Armour, Stephen Curry Rocked LeBron James' Nike Kicks on His NBA Debut - EssentiallySports

Nike still in the lead, but losing ground to Adidas, Under Armour

I noticed they were mostly Nike players on Lebron's All Star Team. Team Steph mixes it up a little more. : r/nba

What Under Armour learned from Nike and how those lessons could be worth 14 $ billion for