Streaming viewership surpasses cable TV for the first time in the US
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Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
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Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
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Streaming Tops Cable-TV Viewing for the First Time - WSJ
Time Spent with Subscription OTT Video Is Accelerating amid the Pandemic - Insider Intelligence Trends, Forecasts & Statistics
Streaming surpasses traditional TV with record 38.7% viewership tally - International Finance
U.S Streaming viewership surpasses cable TV for first time; Netflix, Prime Video reach new heights - IBTimes India
Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
Digital Video Viewing Time to Surpass TV Viewing in 2023
The cord has been cut. Streaming is more watched than cable