Robert Cialdini Ph.D.

Robert Cialdini, Ph.D., is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University

Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

Influence: Science and Practice [Book]

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

Influence: Psychology of Persuasion by Robert Cialdini

Influence, the Psychology of Persuasion - Robert Cialdini, PH.D. - Richard's Address