Better Than Pokémon!? How Yo-Kai Watch Is Marketing Itself To Japanese Children

Haven't heard of Yo-Kai watch? Well it's a more Japanese than the Japanese pokemon game for the kids. And it's kicking a lot of butt.

Why Yokai Watch is better than Pokemon : r/yokaiwatch

Why is Pokemon more popular than Yokai Watch? - Quora

Better Than Pokémon!? How Yo-Kai Watch Is Marketing Itself To Japanese Children

Is Yo-kai Watch gaining popularity in Japan? Is it as/more popular than Pokemon in Japan? I want a Japanese person who lives in Japan to answer. - Quora

What the heck is Yo-Kai Watch? 10 things you need to know

Yo-Kai Watch could be the next Pokemon-style global phenomenon

Better Than Pokémon!? How Yo-Kai Watch Is Marketing Itself To Japanese Children

Why Pokemon is Better Than YoKai Watch!

Yo-Kai Watch Review (Nintendo 3DS) - Official GBAtemp Review