Influence, The Psychology of Persuasion - Robert Cialdini - Book Review

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.

Robert Cialdini's Influence was a hit the moment it was first published in 1984. Now it's been updated and revised to incorporate the most recent developments in the fields of persuasion and compliance to provide fresh insights and examples of how influence works to change behavior. Photographs.

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Book Review Influence: The psychology of Persuasion

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Book Review: Influence. The Psychology of Persuasion by Robert Cialdini