How the Jordan 1 Became the Sneaker of a Generation

#x27;Everyone still wants to be like Mike—or at least walk in his shoes,' writes Emil Wilbekin.

How Paying $1,000 for Sneakers Became the New Normal

How Nike's Air Jordan 1 Became the Most Prized Lifestyle Sneaker

The Air Jordan History

Air Jordan 1 'Heirloom' Release September 23rd – Feature

The Curious Case of the Air Jordan 1 KO

How the Air Jordan made sneakers a billion dollar industry and became the shoe of a generation

How Michael Jordan's $250,000 Shoe Deal Became a $100 Million Marketing Breakthrough for Nike

How sneaker culture took over the world

A visual history of every Air Jordan