HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

WarnerMedia Launches House Of Max Brand Studio, Expanding Ad Offerings

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Why Warner Bros. Discovery's HBO Max Rebrand Is Dubbed 'a Blunder

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HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Why Max doesn't need HBO's name recognition—behind the rebrand

Max streaming platform is fixing its 'disrespectful' creator credits - The Verge