PBS - Robert Cialdini shares the psychology behind getting people to say yes

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PBS NewsHour, The psychological trick behind getting people to say yes, Season 2016

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PBS NewsHour, The psychological trick behind getting people to say yes, Season 2016

How to Get People to Say Yes: A Psychology Professor Explains the Science of Persuasion

Mastering the Art of Persuasion with Dr. Robert Cialdini - Marketing Speak