Analyzing Taylor Swift's Merch Business

Learn how Taylor Swift created a wildly successful apparel business that sells out product launches and makes millions.

Taylor Swift Style

Call it 'Swiftonomics': How Taylor Swift brought a gold rush to Kansas City

Special Report: Taylor Swift's Impact on the Economy in Los Angeles County - Center for Jobs

Netflix.Shop: Capitalizing on Branded Merchandise

Taylor Swift takes over Denver, generating $140 million for Colorado GDP - Axios Denver

How ethical is Taylor Swift merch? – Grocery Outlet Ethical Bargains

Taylor Swift builds her brand by treating her fans as 'friends

taylor: Taylor Swift's enjoys billionaire status thanks to Eras Tour; Net worth reaches $1.1 billion - The Economic Times

Taylor Swift is a capitalist. That's where her ticketing debacle starts.

How Much Money Taylor Swift Earned This Year From Tour, Movie & More

Takeaways from Taylor Swift's Eras Tour box office - Los Angeles Times

Taylor Swift Hits Billionaire Status as Net Worth Surges With Eras Tour Success

Know Before You Go: Taylor Swift - The Eras Tour